It is produced by General Mills in the United States[1][2][3] and Cereal Partners under the Nestlé brand in other countries.

Introduced in 1977, it was originally produced by Ralston Purina until they sold the trademark to General Mills in 1997.

[citation needed] Double Chocolate Cookie Crisp[6] was introduced in 2007.

[1][11] A wizard in the Merlin mold, he magically turns cookie jars into cereal bowls with a wave of his wand and rhyming incantations.

In 2005, Chip was redesigned into a wolf which possessed the same thieving characteristics as Cookie Crook.