The production on the album was handled by Snoop Dogg and other record producers, including Just Blaze, Swizz Beatz and Timbaland.

The album received positive reviews from music critics, who praised Snoop's technical rapping abilities and production choices.

On March 5, 2016, the Billboard magazine released an interview, in which a producer Just Blaze, said that he was working on the new Snoop project.

[2] After releasing a funk solo album, Snoop Dogg returned to rapping with the songs "Back Up" and "I'm from Long Beach".

[8] On June 2, 2016, Snoop Dogg announced the title to the album, Coolaid, while performing the songs "Fireworks" and "Legend" on Jimmy Kimmel Live!.

[9] The artwork created by frequent Snoop collaborator, Darryl "Joe Cool" Daniel and Justin Roach, was released on the same day;[10] The cover art for Coolaid, harkens back to the illustrated stylings of his previous releases Doggystyle (1993) and Tha Last Meal (2000).

[15] The song features guest vocals from Snoop's longtime collaborator Wiz Khalifa, with the production that was provided by KJ Conteh.

[23] Writing for Exclaim!, Calum Slingerland called it "a welcome return to the style the rapper helped pioneer".

[32][33] Coolaid was the 11th Snoop solo album to debut at top-ten on the UK R&B Chart, reached No.