[1] The Coop Danmark subsidiary operates the retail store chains of Kvickly, Brugsen, SuperBrugsen, Dagli'Brugsen and 365discount as well as the furniture company FDB Møbler.

In 1897, it began forming its own factories and brands, some of which – like Cirkel-brand coffee – continue to be successful although most were shuttered in the 1980s and 1990s.

[2] FDB originally focused on manufacturing and wholesaling, branding its retail operations simply "Brugsen" ("Coop").

Coop Invest owns Republica A/S, an advertising company focused on retail sales, and Severin A/S, a training center first built in 1932.

[citation needed] Coop Danmark is the second-biggest retailer of consumer goods in Denmark, with a market share of 40% and 1.4 million members.

[1] Coop Danmark and its subsidiaries have more than 36,000 employees and post a yearly turnover of 50 billion DKK.

[10][11] Irma, a supermarket chain operated by Coop Danmark,[1] was founded in 1886 by Carl Schepler as a small grocery store selling eggs in Ravnsborggade in Nørrebro, Copenhagen.

[13] Irma is quality-oriented mainly aiming for quality-conscious and environment-aware customers by focusing on fresh and organic products as well as packaging.

Therefore, the stores have a great variety of organic products compared to other Danish supermarket, and packaging containing PVC and excessive amounts of aluminium are banned from the shelves.

[18] In 2015, Irma was named the most sustainable brand in Denmark,[19] a title which parent company Coop won in 2016.

These stores were smaller than the normal Irma, with longer opening hours and a range of organic food to take away.

[24] Brugsen was originally the nondescript brand name of Coop amba's retail outlets in Denmark.

The company name was changed to Domus in Sweden in the late 1960s/early 1970s when the stores became superstores selling more than food.

[32] This resulted in Coop in September 2022 deciding to completely revamp their discount offering by rebranding all Fakta stores (also closing some and rebuilding others) to this new brand, which, after several renames, ended up as 365discount.