[1] The brand is exclusively distributed throughout the Coop stores in Norway.

[citation needed] After World War II there was rationing of coffee and NKL was not given a quota relative to their proportion of sales, resulting in the need to purchase coffee quotas from other importers.

To solve this, NKL started its own coffee house in 1953 which allowed NKL to distribute its own imported coffee and test the burnt produce.

But the greatest change was the introduction of the yellow and red bags of coffee that replaced the loose weight sale of the beans.

After 1960 Coop introduced vacuum packaged coffee, at first canned and later hard vacuumed, though in the 1980s loose weight coffee was reintroduced.