Cooperative strategy

[5] The main way to apply cooperative strategies are through strategic alliances in which firms use their resources and knowledge to create a competitive advantage.

A joint venture is a shared equity firm wherein the participant commit the same quantity of resources, this means that this legally independent new company share resources, capabilities and risks to achieve a competitive advantage.

[9] An example of a joint venture is the case of Facebook and Skype in 2011 that sign a Strategic Alliance that gave Facebook economic benefits and let Microsoft to open its market and move forward the social network market.

Companies develop strategic alliances for different reasons:[13] In markets that are restricted and that have constant changes.

In this type of market alliances usually happen between companies that use economy of scales that ensure benefits, experiences and knowledge to both sides.