Milwaukee's Best Light is the Official Beer Sponsor of the 2009 World Series of Poker, which continues a relationship between the two entities that began in 2006.
According to a report by Beer Marketer's Insights and published by USA Today on December 9, 2013, sales of Milwaukee’s Best in America have declined in recent years.
[2] Molson Coors announced the discontinuation of the original Milwaukee's Best in August 2021 as it cut back on its low-end beers.
In 2006, MillerCoors ran a series of ads depicting men who were perceived as being unmanly, and are subsequently crushed by a giant can of Milwaukee's Best Light falling from the sky, followed by the slogan "Men should act like men, and light beer should taste like beer.
"[1] In 2016, advertisements for Milwaukee's Best Ice drew criticism for their focus on the increased alcohol content of the beer.