's awareness campaigns are based on increased physical self-awareness and monitoring one's breasts in the hopes of quickly detecting any changes.
[7] In Summer 2014, the organization launched the ‘What Normal Feels Like’ campaign, seeking to reclaim language and imagery associated with breasts.
founder Kristin Hallenga was profiled in Kris: Dying to Live, a documentary about her battle with terminal breast cancer.
hosts the annual music festival, Festifeel, helping to raise money for breast cancer awareness.
[16] The organization's fundraising activities have received support from celebrities, including Fearne Cotton, Russell Howard, Newton Faulkner, Lorraine Kelly and Dannii Minogue.
[17] Radio presenters Greg James and Dermot O'Leary ran the 2013 Bath Half Marathon wearing giant inflatable "boobs" in support of CoppaFeel!
[18] Gavin & Stacey star Mathew Horne appeared in a cinema campaign for Coppafeel!, encouraging viewers to check their boobs before the film started.