Neknominate

The original rules of the game require the participants to film themselves drinking a pint of an alcoholic beverage, usually beer, in one gulp (known as necking) and upload the footage to the web.

[8] The game's popularity has been linked to a video posted to Facebook by Ross Samson, a London Irish rugby player, on 25 December 2013, in which he drinks a bottle of beer and says "I nominate all of you whose birthday it’s not.

[11] In Ireland, the group Mature Enjoyment of Alcohol in Society expressed concern that posting the videos could "appeal to and be taken up by vulnerable younger drinkers".

[13] In February 2014, a group of South Africans, including Brent Lindeque,[14] that adapted the Neknominate game into a challenge to perform random acts of kindness for others.

[15] Similar kindness challenges include Feed the Deed in Canada[16] and SmartNominate in France, which encourages participants to donate food to homeless people or give blood.