It was the commercial center of the island in the 19th century as the site of the largest plantation, but from the 1950s onward the population dwindled as the Cruz Bay side of the island with its airport and ferry service to St. Thomas became the gateway to the Virgin Islands National Park.

Each year in late February, a race runs along Centerline Road from Cruz Bay and ends in the Moravian Church ballfield in Coral Bay.

"[2][3] The Emmaus Moravian Church in Coral Bay is listed on the U.S. National Register of Historic Places and holds an interesting place in St John's history.

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