Alongside early partners Dave Porter, Brandon Cox and Tim Johnson, Tice grew the company through private funding.

[2][3] In 2008, CorePower made its first expansion outside of Colorado opening in Minneapolis, San Diego, Portland, and Chicago.

[4] Tice served as Chief Executive Officer (CEO) until CorePower Yoga received an investment from the private equity firm Catterton Partners.

[16] CorePower StrengthX launched in 2023, its first new offering in 10 years that combines cardio, strength and HIIT-style elements.

[18][19] In April 2019, a class action lawsuit was filed against the company by more than 2,100 employees, alleging gross underpayment of wages.