The market-sensing process Meaning all activities in gathering marketing intelligence and acting on the information.
The new-offering realization process Covering all activities in research, development and launching new quality offerings quickly and within budget.
The fulfillment management process all the activities of receiving and approving orders, shipping out on time and collecting payment.
The business needs to look at the competitiveness value chain of suppliers, distributors, and customers.
Many companies today have partnered with specific suppliers and distributors to create a superior value delivery network.