After being joined by business partner and co-CEO Jon Cohen in 1997, the firm began to expand into a marketing and creative agency that integrated ip music names in corporate branding campaigns.

Cornerstone executive produced the song, secured Kanye West, Nas, KRS-One and Rakim to collaborate, and oversaw production with Rick Rubin.

My Drive Thru was a collaborative single by The Strokes lead vocalist Julian Casablancas, American singer-songwriter Santigold, and The Neptunes producer and N.E.R.D member Pharrell Williams.

[3] Green Label Sound produces and promotes tracks for notable young artists including Neon Indian, Chromeo and Freelance Whales.

TV spots aired during January 2011 NFL playoff games and online, featuring rappers Big Boi, Lupe Fiasco, B.o.B and Talib Kweli.