Corporate anniversary

The celebration is a media event which can help a firm achieve diverse marketing goals, such as promoting its corporate identity, boosting employee morale, building greater investor confidence, and encouraging sales.

A major aspect of comfort marketing is what brand managers call authenticity: reminding shoppers who seek value in the provenance of merchandise to suggest a product is worth buying because its quality has been tested for decades.Marketers choose variables relating to anniversaries[7] to meet specific promotional objectives.

For example, Google celebrated its 13th anniversary with a special "doodle" for its main search page which showed a colorful image of "cake, presents and balloons.

There are a wide variety of marketing gimmicks and appeals which can accompany an anniversary celebration: sweepstakes,[13] contests,[12] thank you letters,[4][5] special product editions,[12] parties,[13] guest speakers, birthday displays on websites,[10] giveaways,[6] new product introductions,[8] publicity stunts, sponsorships, fireworks, live musical performances,[13] commemorative packaging,[6] anniversary rings,[14] promotions,[6] signs in retail stores,[6] donations, scholarships, temporary price reductions or discounts,[10] reflections on past accomplishments,[1][15] special ad campaigns,[16] new logos,[16] and so on.

In all, we hope to reach a lot of people to whom we owe thanks: not only our working colleagues within the company but also the legions of readers and believers who through the years have helped us grow.There is flexibility in terms of choosing which dates to use when determining an anniversary.