Product demonstration

[2] In-store demonstrations are usually performed at large retail locations, such as supermarkets, department or discount stores, or in shopping malls.

[4] By the mid-1950s Ron Popeil states that "I was working in the Woolworth's store in Chicago selling the Chop-O-Matic, standing eight or 10 hours a day.

[6] Door-to-door, and by-appointment salespeople demonstrate such products as Tupperware, encyclopedias, vacuums, and carpet stain removers.

Such products include frying pans, induction cookers, rubber gloves, vegetable peelers and slicers, stain removers, and knives.

Video product demonstrations can also be found on the Internet at the homepages of companies or on web hosting sites such as YouTube.

This has a particular problem for music equipment which, unlike other technology, the quality of the sound produced may come down to a more personal preference and may not be as closely related to the specifications of a particular product.

YouTube is one of the main hosts of music equipment videos, and channels may be run by retailers, publishers, musicians or even manufacturers themselves.