The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads.
According to Hoffman Agency, corporate blogs should not be ‘about me’, but should be a platform to show thought leadership and communicate views on industry issues.
[2][3] External corporate blogs, by their very nature, are biased, though they can also offer a more honest and direct view than traditional communication channels.
Once they find them, they may treat them like VIPs, asking them for feedback on exclusive previews, product testing, marketing plans, customer services audits, etc.
Business blogs can interact with a target market on a more personal level while building link credibility that can ultimately be tied back to the corporate site.