Corporate propaganda

[1] The more well known term, propaganda, refers to the spreading of information or ideas by someone who has an interest in changing another persons thoughts or actions.

Some scholars refer to propaganda terms such as public relations, marketing, and advertising as Organized Persuasive Communication (OPC).

Propaganda became more widely known during World War I when the US government hired Bernays for the Committee for Public Informations (CPI).

In Bernay's book Propaganda, he stated that the using the term was a crucial part of organizations that wanted to get noticed by the public.

President Woodrow Wilson needed a way to persuade the American people to support US involvement in World War I.

The CPI recruited famous American artists, filmmakers, and writers to make pro-war products and advertisements.

[7] This was a successful campaign because many women were involved in the feminist movement at the time and were eager to accept changes that put them on the same level as men.

[2] The early scholars of propaganda, like Lasswell, saw the notion of organized manipulation as unavoidable, and as society progressed, more and more corporations came to rely on it.

Scholars of propaganda believe it to be a manipulative type of persuasion that intends to influence a person's opinion.

The negative connotation people associate the word propaganda with has been difficult to change since its initial conception in World War I.

PR scholars believe that if all persuasion is manipulation, then consumers would unable to tell the difference between actual and untrue advertising statements.

NELA implemented a propaganda campaign that discouraged the public from owning any of the electric utilities (GE).