Corporate social media

[3] In the 2010s, an increasing number of corporations, across most industries, have adopted the use of social media either within the workplace, for employees, as part of an Intranet or using the publicly available Internet.

As a result, corporate use of social networking and micro blogging sites such as Facebook, Twitter, Pinterest, and LinkedIn, has substantially increased.

[4] According to an article by the Harvard Business Review from 2014, "Fifty-eight percent of companies are currently engaged in social networks like Facebook, micro blogs like Twitter, and sharing multimedia on platforms such as YouTube."

The Harvard Business Review cites an additional 21 % of companies as being in the process of implementing a formal social media initiative.

According to research conducted in 2021, 91.9 percent of marketing employees working for large corporations (100 or more people) use social media on a daily basis in their jobs.

Aichner and Jacob (2015) give the following typology:[2] Social media has grown rapidly over the last decade and has become an integral component of business models.

At a minimum, regulators require that organizations "listen" to what is being said about them on social media platforms in an effort to identify legal, compliance, and reputational concerns.

Survey data shows that within a one-year period 15 percent of finance and accounting professionals found new jobs through social media.

Some observers have stated that employer viewing of job candidates' social media profiles may raise privacy concerns.

[13] As a result, corporations are investing at an increasing rate in social media software and external services to strengthen their online presence.

An example of poor social media execution came in November 2013 when JP Morgan decided to have a question and answer session via Twitter.