[1] Cost leadership is often driven by company efficiency, size, scale, scope and cumulative experience (learning curve).
[2] In recent years, more and more companies have chosen a strategic mix to achieve market leadership.
[3] For example, US retailer Walmart has succeeded in business due to its cost leadership strategy.
A company could be the lowest cost producer yet not offer the lowest-priced products or services.
[1] Other aspects of cost leadership include tight operational controls across the business, avoidance of customers whose needs incur additional costs, and limits on expenditure in areas such as advertising and customer service.