By 1986, it was the official gear of the Stars & Stripes team in America's Cup yacht racing contest and quickly became popular among surfers and recreational fishermen due to its sun glare protection.

[8] In 2017, Costa partnered with NASCAR driver Austin Dillon to create a limited quantity of special edition sunglasses.

In December 2019, it was announced that operations in Daytona Beach would cease by February 7, 2020, and the rest of the layoffs would be complete by September 2020.

[18][9] Costa has a charity campaign called #OneCoast that helps victims of natural disasters by raising funds for the Red Cross hurricane relief program.

[19][20] They also have a campaign called Costa+OCEARCH, as a result with a partnership with OCEARCH, also intended to raise funds to the non-governmental organization dedicated to protect ocean wildlife.