[1][2] The brand's first fragrance, La Rose Jacqueminot, was launched the same year and was packaged in a bottle designed by Baccarat.

[37] L'Origan was launched in 1905; according to The Week, the perfume "started a sweeping trend throughout Paris" and was the first example of "a fine but affordable fragrance that would appeal both to the upper classes and to the less affluent, changing the way scents were sold forever".

[41][42] Coty established U.S. headquarters at 714 Fifth Avenue in New York City, and commissioned Lalique to design pressed glass panels for the building's façade windows, which were installed in 1912.

[44][45] Coty began selling other beauty products including face and body powders in the 1910s, and launched one of its most successful fragrances, Chypre, in 1917.

The company's products gained more attention in the United States as World War I soldiers started returning from France with gifts for loved ones.

[50] Coty's fragrances at the time included Emeraude, Exclamation, L'Effleur, Preferred Stock, Sand & Sable, Tribe, and Wild Musk.

[39] During the mid-2000s, the company focused on marketing celebrity-endorsed fragrances, including David Beckham, Céline Dion, Jennifer Lopez, Mary-Kate and Ashley Olsen, Sarah Jessica Parker, and Shania Twain.

[53][55] In 2005, Coty purchased additional licenses for Calvin Klein, Cerruti, Chloé, Lagerfeld, and Vera Wang from Unilever.

[56] These newest acquisitions, along with existing portfolio licenses including Adidas, Davidoff, and JOOP!,[57][58] made Coty the largest global fragrance maker.

[61][62][63] In 2010, Coty purchased nail polish maker OPI Products,[64] as well as the skin care brand philosophy from The Carlyle Group.

[68] During 2015–2016, Coty acquired 41 beauty brands from Procter & Gamble (collectively known as Galleria),[7] including Clairol, CoverGirl, Gucci, Hugo Boss, Lacoste, Max Factor, and Wella.

[69][26][23] The agreement, completed as a Reverse Morris Trust, made Coty the third largest global seller of cosmetics.

[36][80] In December 2017, the Court of Justice of the European Union's European Court of Justice ruled that Coty did not violate competition laws by forbidding German distributor Parfümerie Akzente from selling products via Amazon, and that luxury brands are allowed to prohibit distributors from selling through third-party platforms.

[19][81][82] Previously, according to the United States House Committee on the Judiciary, Coty supported the Stop Online Piracy Act, a bill introduced to expand the ability of U.S. law enforcement to combat copyright infringement and counterfeit goods trafficking, in late 2011.

[83][84] Coty developed "Let's Get Ready" for the Amazon Echo Show; the guide debuted in early 2018 and presents looks and products to users, which can be added to shopping carts.

The company has entered into a long-term partnership with the international advocacy group Global Citizen to tackle prejudice and discrimination based on gender, sexual orientation, disability, or ethnicity, and to promote self-expression.

[93] Coty has signed the United Nations Global Compact, a UN initiative to encourage businesses to adopt sustainable and socially responsible policies.

[94] The company ranked number 5 on Women's Wear Daily's 2017 "Top 100" list of the world's largest beauty manufacturers, estimating $9.15 billion in sales.