[7] Lake shared the story behind the song in an interview with American Songwriter, saying:[8] "I was at Hank Bently’s house with Jacob Sooter working on the record when we decided to take a break and head out for lunch.

[10] Writing for Air1, Lindsay Williams opined on the song: "With dark undertones of synth-heavy pop and a rapid-fire, hip-hop inflected delivery, "Count 'Em" is a lyrically rich single that doesn't fit the typical worship mold, yet holds a high reverence for the fear of God.

"[12] Lindsay Williams in her K-Love review wrote: "The fiery track is full of dark, moody production and a spitfire spoken-word delivery, swiftly proving Lake's music can't be categorized, nor can it be pegged as anything other than unpredictable.

"[13] In a NewReleaseToday review, Jasmin Patterson said of the song: "The grit and edge in this one fit the subject matter of how powerful and victorious God is.

[20] On January 19, 2024, Lake released the live performance video of the song recorded during the Summer Worship Nights Tour on YouTube.