[8] Count Binface is an "independent space warrior"[9] in a black and grey uniform, with a long silver cape and a helmet shaped somewhat like a dustbin with a glowing strip where his eyes would be.

He announced a suite of 21 policies which "marries fiscal responsibility, social awareness, and not being an anti-vaccine nutjob", including: Binface started a fundraiser to raise £10,000, the amount necessary to allow him to stand for Mayor of London.

[23] After gaining the required amount, he announced his entry into the race[4] and released his manifesto,[24] which re-used many policies from previous years but added a few new ones.

[29] On 7 June 2024, Binface announced his intention to stand as a candidate in the 2024 general election, contesting the Richmond and Northallerton constituency against the then prime minister, Rishi Sunak.

Binface said that he was "taking on the biggest fish of the lot" in the election and commented; "You shirked D-Day Rishi, you can't miss the B-Day", a reference to the controversy caused by Sunak's early departure from the ceremonies commemorating the 80th anniversary of the Normandy landings.

[30] Amongst new policies announced in Binface's manifesto was a "space bridge" to solve the traffic problems caused by Northallerton's level crossings and reducing the price of 99 Flake ice creams to 99 pence.