Later that year a West Country journalist called Frederick George Baylis joined the partnership and began the family association that continues to this day.

During these days the Advertiser was based on the corner of Broadway and Grove Road in Maidenhead town centre.

Frederick set about modernising the paper and by 1884 the Maidenhead Advertiser and Marlow Chronicle, as it was then called, was firmly established and circulation continued to grow.

Frederick Baylis died in 1906, leaving the family business to his four children, Edith, Bertha, Gerald and Watson, who ran the paper as a partnership.

After a few years of rapid growth, the website now actively takes part in social media and achieves almost 30,000 unique visitors each week and these statistic are still rising.

When Louis Baylis set up the trust in 1962 he was determined to preserve the independence of the Advertiser while at the same time to turn it into a benefactor of the town.

He wrote his aim was: "To preserve the Advertiser as an independent family concern free from all outside influence and its continuance as part of the civic and social life of the community it serves."

The Advertiser is wholly owned by the trust, which receives 80 per cent of its profits, instead of money disappearing into the pockets of anonymous shareholders.

As well as the two newspapers published every week with a combined readership of nearly 128,000, Baylis Media Ltd also produces a number of special publications.