Reum studied economics and philosophy and graduated with distinction from Columbia University, where he was a member of the Varsity Men's Soccer Team.

[1] At Goldman Sachs he worked on the merger of Allied Domecq and Pernod Ricard,[5] an experience that led to the creation of his own alcohol company, VeeV, which he launched with his brother Carter.

[16] Reum was made an Inc "500 Fastest Growing Private Companies in America" and named one of Beverage Information's Rising Stars and recipient of the Technomic Fast 50 Award.

[19][5][20][21] The investment firm focuses on start-up consumer product companies whose intention and brand messaging appeal to the trends that interest Millennials in health,[22] environmental concerns and achievements.

[23] He has been featured on the Forbes "30 Under 30" list, the Inc "500 fastest growing private companies in America," Richard Branson's book Screw Business as Usual, and most recently the Goldman Sachs Builders + Innovators 100 Most Intriguing Entrepreneurs.