[1] It is located in Monmouth Street near Seven Dials in the West End, a short walk away from the Royal Opera House, and is surrounded by some 21 theatres.

[2] The hotel's 58 bedrooms and suites are designed by co-owner and creative director Kit Kemp.

Stone stairs lead up to the first-floor drawing room which has maple-wood panelling.

The bedrooms are elegant, with floral motifs, and they have bathrooms made of granite and mahogany.

Other well-known guests include the director Peter Jackson, actors Tim Robbins, Meryl Streep,[7] Stockard Channing,[8] Stephen Fry, Geoffrey Rush, Robert De Niro, Kiefer Sutherland and Kate Winslet.