The name derives from a Saturday Night Live sketch in which Christopher Walken demands 'More Cowbell.
Cowbell Entertainment has licensed the Grammy Award winning show, The Purple Couch.
Early in 2009, Shayne Locke, as CEO, and Andrew Browne, the Chief Operations Officer founded the company.
Cowbell China also offers direct links to their music store through a partnership with a major Chinese website that receives up to 4 million hits per month.
[3] Cowbell’s roster includes Guy ‘Mutto’ Mutton from the 2006 series of "Australian Idol and Brisbane based Nik Phillips who broke through the Chinese charts in 2010.