[7][8] In July 2007, Sony rebranded Grouper as Crackle, a multi-platform video-entertainment network and studio, and in late 2008 appointed Eric Berger as general manager.

[8][9][10][11][7] In March 2011, Crackle launched its streaming services on Bravia TVs, the Playstation 3, Roku boxes, and Sony Blu-ray players.

[22][23] In Australia, Crackle became the free-to-air home of Sony's popular American soap opera Days of Our Lives, following the end of its run with the television broadcaster Nine Network.

[26] On October 8, 2015, Crackle premiered SuperMansion, a stop-motion animated comedy television series created by Matthew Senreich and Zeb Wells.

The series stars the voices of Bryan Cranston, Heidi Gardner, Tucker Gilmore, Keegan-Michael Key, Tom Root, Yvette Nicole Brown, Wells, and Jillian Bell.

[27] In 2017, Crackle announced the platform had greenlit an original drama, The Oath, written and created by former Los Angeles County Sheriff's deputy Joe Halpin.

Executive produced by Curtis "50 Cent" Jackson and his G-Unit Film & Television Inc., the drama series stars Sean Bean, Ryan Kwanten, Cory Hardrict, Arlen Escarpeta, Katrina Law, and J.J. Soria, and premiered on March 8, 2018.

[2] Subsequently, on December 15, 2020, Sony sold its remaining stake in Crackle, giving full control to Chicken Soup for the Soul Entertainment.

[32] On April 23, 2024, Chicken Soup for the Soul Entertainment announced a $636.6 million loss in 2023, and warned that without any options to generate additional financing, the company may be forced to liquidate or pause operations, and seek a potential Chapter 11 bankruptcy protection filing.