The initial concept of its founder Anders Bengtsson was to develop underwear that propels moisture away from the skin during physical activity.
Today, the company offers gear for many sports, it specializes in layer three for running, triathlon, bike and cross-country skiing.
In 1973, Swede Anders Bengtsson started developing a base layer material that transports moisture (sweat) away from the skin.
The resulting capillary action further promotes moisture expulsion transporting sweat from the skin to the outer surface of the garment where it quickly evaporates.
In addition to technical baselayers, the company soon started producing second layer garments (focused on fleece material) and outerwear.