decorated tape after a series of newspaper pattern based images, showing outlines of band members.

At the end of the video, the trend of bright images and animations continue as more silhouettes can be seen in front of a multi-coloured background.

[1] Sarah Walters, of Manchester Evening News, published a review of Crank It Up, saying "Yes, it's another glistening nugget in their often incoherent brand of obnoxious digital noise, garage beats and hip-hop patter, but this time there's something oddly right about it.

"[2] Another review of the single, on music site Noize Makes Enemies, claims "The frenetic-paced ‘Crank It Up’ is, it could be said, the album's defining track, laying out the rave-reviving, pigeonhole-swerving, youth-defining spirit at its core.

It's a sonic punk-rock-rave monster – a call to arms for a web-savvy generation to 'show some love', and a nod to the file-sharing, Myspace-bound, digital revolution that spawned the Leeds-formed 5 piece.