Crayon-eating Marine trope

In an instance of self-deprecating humor, the crayon-eater trope was popularized by Marines through social media and in Maximilian Uriarte's comic strip Terminal Lance.

Multiple products have capitalized on the trend, including two lines of edible crayons created by former Marines and a coloring book by Uriarte.

[4][6] Another notable take on the trope was a 2019 article in the satirical Duffel Blog, which imagines a crayon-eating competition in which a Marine dies because he was not told he needed to chew the crayons.

[11] After initial sales only in San Diego, California,[11] followed by setbacks due to the COVID-19 pandemic,[12] Manteau and Gordon's MILTreats prepared a national launch in February 2021;[3][13] the product was available nationwide by March 2023.

[10][14] Others to commercialize the trope include: veteran Tashina Coronel, who as of August 2020 was selling edible crayons and glue through her confectionery business, Sweets by Okashi;[1] veteran Spencer Garvin, whose Sven Smash Designs has manufactured a "crayon-eater" challenge coin that doubles as a bottle opener;[15] and Icarus Brewing, which sells a beer called Drinking Crayons.