Create Music Group was founded in 2015 as CreateTV by CEO Jonathan Strauss and COO Alexandre Williams.

[3] The company began by collecting unclaimed revenue for EDM and hip hop artists on YouTube.

As of January 2019[update], Create Music Group monetizes approximately 9 billion streams a month.

[8][9] Following the launch of their publishing division, Create Music Group distributed 6ix9ine's Dummy Boy album after the release was leaked.

The label scored its first Billboard Hot 100 number one with 6ix9ine and Nicki Minaj's "Trollz".