[2] Initially, McGee wished to provide an outlet for like minded musicians and an opportunity for young bands to see their work on vinyl.

Primarily the label was in opposition to the "manufactured" synth pop of the era, that bore little resemblance to the work of his favourite acts including Public Image Ltd and the Sex Pistols.

[4] Around the same time, he started a club called The Living Room in Tottenham Court Road,[2] through which he met several people who would go on to record for Creation, including Peter Astor and Lawrence.

[4] Creation was among the key labels in the mid-1980s indie movement, with early artists such as The Jesus and Mary Chain, The Membranes and Primal Scream.

With the profits he had made from the band, he was able to release singles by label acts such as Primal Scream, Felt, and The Weather Prophets.

In their early days, he was able to project a notorious image of The Jesus and Mary Chain, which had often courted violence and loutish behaviour.

[5] Following an unsuccessful attempt to run an offshoot label for Warner Brothers (Elevation Records), McGee regrouped Creation and immersed himself in the burgeoning dance and acid house scene starting in the late 1980s.

Those scenes had influenced Creation mainstays such as Primal Scream and Ed Ball, as well as newer arrivals such as My Bloody Valentine.

[citation needed] After selling to Sony, Creation signed Oasis, whose debut album Definitely Maybe became a huge critical and commercial success.

They got McGee to spearhead a media campaign prior to the 1997 general election in order to appeal to Britain's youth culture.

[8] Additionally, a soundtrack album compiled by Joe Foster featuring 34 tracks which covered the entire career of Creation Records was released.

[10][11] After the partnership with Cherry Red came to an end, McGee launched label specialising in releasing 7 inch vinyl records.

[18][19][20][21] By December 2021, McGee had overseen releases by acts such as Marquis Drive, Shambolics and The Illicits (bands who had been previously part of Creation23)[22] as well as singles by Caterina Speranza's band CAT SFX[23][24] and Cast member John Power, who released a solo single called "Grounded Truth" via the label.