The Advertising Creative Circle of Great Britain was founded on 8 October 1945,[1] at a luncheon at The Trocadero Hotel, London.
[3] This first council was responsible for determining subscriptions, membership control, copy vigilance, press relations and a programme of art exhibitions, publications and functions.
Established in 1989 as 'The Big One',[8] and known from 1996 to 2011 as 'the Platinum Award', the currently named Gold of Golds is given to the single best advertising creative idea of the year (the only exception being 2008, when it was felt advertising agency Fallon deserved the award, having produced both the Cadbury Gorilla commercial and the Skoda Fabia Cake commercial in the same year [6]).
This includes deciding upon a strategy and slogan, then creating and designing ad executions, across all media – they're then expected to film, edit, and present a television commercial in that time.
[29] After the 72 hours are up, the "Agency" teams pitch their ideas to the fictional clients – a consortium of real Creative Directors – who then select a winner.
[33] It's even been known to influence real-world client/agency relationships, with one story speculating that many years ago, Guinness switched its multimillion-pound advertising account to J. Walter Thompson as a result of one such seminar.