Tango is a carbonated soft drink originating in the United Kingdom, primarily sold in the UK and Ireland.

The first packaging that Britvic introduced, upon buying the brand in 1987, featured the word 'Tango' on a circle with an orange background.

No longer moulded in the shape of a baked bean can in steel, Tango was now available in a aluminium, with an innovative new ring pull system.

During 2000, short lived 250ml bottles of Tango were introduced as part of a £42m campaign by Britvic, to market their drinks as being suitable for children's lunch boxes.

[18] The drink was relaunched in September 1995, with an advertising campaign focusing on a single newsagent in Dorking, Surrey.

The drink was put into development in 2000 and was initially announced as Freekin' Soda in Late-2002[22] for a release within the start of 2003, but was pulled following concerns about the brand's name being unsuitable for the brand's target audience of children and teenagers, and the word "Freekin" being linked as a milder alternative to a strong profanity, which would have made the drink unsuitable to be marketed on children's television channels at any time or any networks prior to the 9 pm Watershed.

[23] The drink was eventually introduced under the modified name of Freekee Soda in February 2003;[24] but suffered from low sales throughout its run.

[26][27] Despite this move and a reduction of pricing, the drink continued to suffer from very low sales until Britvic announced the product's discontinuation in January 2004.

It was another attempt by Britvic to increase sales of the Tango brand and was aimed at the young female market.

[34] As well as drinks, the brand have also sold two different chocolate bars, chewy ball sweets and car air fresheners.

In October 2000, Cadbury announced they would team up with Britvic to create a limited edition Tango Orange-flavoured Crunchie.

Tango voluntarily replaced the "slapping" advert with an almost identical new version, where the orange clad person kisses the man instead of hitting him.

The original version was ranked third in a list of "The 100 Greatest TV Ads", in a 2000 poll conducted by The Sunday Times and Channel 4.

The main thread of the campaign activity was a competition where a time of day is printed on the base of cans of Tango.

The newspaper adverts were trailed by branding on the front page, including a free offer for a bottle of Tango.

A notable exception was an advert which first premièred in 1993 for Still Tango disguised as a subvert falsely alerting people that the drink is unauthorised, and features a phone number for 'affected' viewers to call.

[citation needed] Historically, slogans have included "You Taste the Tang in Tango Every Sparkling Sip You Take" in the 1960s and "The Whole Fruit" in the late 1980s.

Blackcurrant Tango is notable for the multiple award-winning television commercial from 1997,[48] St George, which was used to promote it.

The letter prompts an increasingly jingoistic tirade during which Ray Gardner removes his suit to reveal bright purple boxing shorts.

In one seemingly continuous take, he walks from his office, marches out of Tango's building, and is joined by a flag waving crowd as he enters a boxing ring.