[1] In 2018, Politico wrote that Creative Response Concepts Public Relations was best known for its work with the Swift Vets and POWs for Truth in the 2004 presidential election.
[2][3][4] Creative Response Concepts Public Relations was founded in 1989 by Leif E. Noren, a former executive director of the National Conservative Political Action Committee.
Its longtime president was Greg Mueller, who in 2020 founded an affiliated firm CRC Advisors with Leonard Leo.
[7] In 2006, CRC was retained to help promote the 2006 film World Trade Center directed by Oliver Stone.
[2] In 2019, CRC helped promote conservative pundit Stephen Moore's nomination to serve on the Federal Reserve Board.