The Classificação Brasileira de Ocupações - CBO (read "Brazilian Classification of Occupations")[7] from the Ministry of Labour and Employment lists of all professions in the country[note 2] and has mapped the creative work market in Brazil.
The goal was to prove that these sectors have an important role to the culture and the potential to generate jobs and wealth to the country.
Three years after this pioneering work, specifically in 2001, two others arose from: It did not take long for the United Nations Conference on Trade and Development (UNCTAD, 2008) to launch another study on the subject, only this time with an international scope.
[3] This tool to map the creative industry in the country is able to list information about each of these professions, such as the number of jobs and the amount of wages and the education level required.
And among creative professionals, those from Rio de Janeiro, São Paulo and the Federal District receive the best salaries.
In May 2012, the Brazilian president Dilma Rousseff decreed the creation of the Secretaria da Economia Criativa ("Creative Economy Secretariat").
[12] The goal of SEC is to create, implement and monitor public policy that have the culture as a strategic axis, "prioritizing support and encouragement to professionals and to the micro and small Brazilian creative endeavors.
"[13] According to a report from the United Nations, Brazil was not among the top twenty producers in the industry yet,[14] but the initiative of creating the SEC indicated the government's desire to reposition the "culture as development axis of the Brazilian state.
But Brazil has contributed greatly in the fields of architecture, fashion and design, revealing its creative potential worldwide.
"[15] The creative industry in Brazil gathers, generally, "young, educated and well-paid professionals" that earn 42% above the average wage in the country.