The company also does business through its subsidiary Credible Operations, Inc. Its online marketplace offers consumers the ability to compare and refinance loans, mortgages, and other financial products from lenders.

Instead, its integrations with lenders and credit bureaus allow the company to provide pre-qualified rates based on a consumer's credit history, a capability that distinguished the company from comparison sites that only provide generic rate information.

[2] Dash has analogized Credible's business model to those of travel search engines like Kayak and Expedia, which show ticket prices for specific bookings and allow users to comparison-shop among competing offers, noting that Credible offers a similar platform for financial services.

[3] The company's platform is primarily accessible through its website and has also become available through integrations with third-parties like Radius Bank,[2] Fidelity Investments,[4] and Morgan Stanley.

[17][18][19] At first, the terms of the deal were questioned by earlier investors like Waislitz, who expressed concern that the acquisition would represent a "bargain" because he believed the company's valuation had the potential for rapid growth in the near future.