[1][2] It is now owned by an Indian conglomerate company, Emami, and is based in Bad Homburg vor der Höhe, Hesse, Germany.

Cosmetics and skincare products were originally just sold by specialist retailers, such as chemists and department stores.

At the same time as the growth in grocery shopping in supermarkets and convenience stores, Henkel announced in 1967 the instigation of project Lebensmitteleinzelhandel-Kosmetik.

[1] Twenty years, later the entrepreneur Antje Stickel bought the intellectual properties for the product from Henkel and founded Creme 21, GmbH.

[7] On January 25, 2019, Emami Ltd., an Indian cosmetics and personal care company acquired Creme 21 GmbH for EUR 8 million.