Cristiano Creminelli launched the Salt Lake City-based company in 2007 with business partners Chris Bowler and Jared Lynch.

The Creminelli family has been in artisan meat and cheese for multiple generations, first as farm-steading producers and then as owners of Salumificio di Vigliano.

After moving to the US, the company was initially operating out of the basement of Tony Caputo's Gourmet Food Market & Deli in downtown Salt Lake City.

[10] The company operates out of Salt Lake City because the dry climate in Utah is similar to that of the Northern Italy regions where the Creminelli family has been producing cured meats and cheeses for many generations.

Its products are distributed through national retailers such as Whole Foods Market and Harmons, as well as over 8,000 Starbucks across North America.