According to architectural historian Julian Davison, the building was a "gracious study in tropical Edwardian elegance and charm."

It stood "in sharp contrast" to the neighbouring Meyer Flats, which was "devoid of extraneous embellishments, with the details of the facade pared down almost to the point of parsimony."

The building featured open verandahs and "generous" fenestration, which allowed for natural ventilation via the sea breeze.

[4] The building, designed by Regent Alfred John Bidwell of the prominent architectural firm Swan & Maclaren for businessman and community leader Manasseh Meyer, was built from 1909 to 1912.

The building was advertised as "modern, newly-built flats, with electric light and water laid on and let for special terms to those taking them for not less than twelve months."

[1] After the end of the Japanese Occupation of Singapore, the block was one of several civilian buildings that were occupied by the Royal Air Force.

[12] The company declined the Urban Redevelopment Authority's offers of development incentives in exchange for the gazetting of the buildings for conservation.