Crinkle-cutting is slicing that leaves a corrugated surface.
This increases the surface area relative to the volume, exposing a larger area to the cooking process and allowing more water vapor to escape, resulting in a product that is crisper, and perhaps tastier as more of it is subject to the browning and flavor-producing effects of the Maillard reaction which takes place during cooking.
[2][3] Today, waffle fries are closely associated with Chick-Fil-A which first produced them in 1985.
Additionally, in Canada, waffle fries are the most ordered item on the Chick-Fil-A menu.
[4] This cooking article about preparation methods for food and drink is a stub.