Crispa was established in 1948[1] as a department store chain by the spouses Pablo and Crisanta Floro.
[2] The brand gained a good reputation by the 1970s with its line of T-shirts, coinciding with the success of its basketball team, the Crispa Redmanizers.
[1][2] The original Crispa shirts and underwear were made purely from cotton and underwent a mechanical process called "Redmanization" to make the cloth dimensionally stable and more resilient to unwanted shrinking after washing.
[1][3] Crispa's garment and textile products were marketed as "Redmanized", "shrunk-to-fit".
In 2020, VNF and Sons, Inc., owned by certain grandchildren of Danny Floro, revived the Crispa brand with the introduction of a new line of T-shirts.