In 1822, a 210-foot (64 m) long jetty was built (of cast iron, made by Hase of Saxthorpe) but this structure lasted just 24 years before it was totally destroyed in a storm.

A keeper was employed to keep order; there were strict rules applied including no smoking, and ladies were required to retire from the jetty by 9 PM.

The pier is owned and maintained by North Norfolk District Council which undertook responsibility for running and funding after the local government re-organisation of 1974.

[4] North Norfolk District Council began a £1.2 million repair scheme in June 2012, and the work was completed in October 2013, just before the tidal surge of December 2013.

Decking boards were lifted with damage to the souvenir shop, the box office and the flooring of the Pavilion Theatre.

The pier was closed to the public on safety grounds until repairs were completed, allowing the theatre to resume its Christmas show programme on 12 December 2013 and allowing public access to the pier, and the RNLI safe access to the lifeboat station at the pier-end.