Cross-promotion

[4] On occasion, badly planned cross-promotions can backfire spectacularly such as 1992 Hoover free flights promotion fiasco.

[2] A 2001 study by the Project for Excellence in Journalism found that US media outlets tend to cover their own company's goods and services much more frequently than others but declare the link only 15% of the time.

[5] In Flat Earth News (2009), Nick Davies wrote that both Tiny Rowland and Robert Maxwell had regularly interfered with their respective UK newspapers to support their business interests.

); he promised the equivalent of £20 million promoting the channel and its shows in a marketing campaign in Northern & Shell publications.

"[7] Comcast has engaged in cross-promotional strategies, internally known as "Symphony" (with internal meetings usually featuring imagery of Arturo Toscanini, who led the NBC Symphony Orchestra) to coordinate the promotion of NBCUniversal content across all of its platforms and properties.