[citation needed] This strategy also aims to improve overall customer experience by allowing them to pick up related goods at the same place instead of having to spend time searching for them.
[1] Cross merchandising generally exists in several forms: Displays involve exhibiting a series of related products which together offers a complete package or solution to the customer's needs.
This strategy is most typically realised in supermarkets where Italian bread can be found directly in front of the butter and margarine aisle.
Stores regularly adjust merchandise according to season, sales target, consumption pattern and many other factors to maximize impact.
Electronics and batteries as well as printers and ink cartridges are examples of products that exhibit complementary properties for customers to connect.