CrowdRise is a for-profit crowdfunding platform that raises charitable donations.
[2][3] CrowdRise was founded by Edward Norton, Shauna Robertson, and the founders of Moosejaw, Robert and Jeffrey Wolfe.
[7] CrowdRise's fundraising model is based upon the notion of making giving back fun,[8] which may lead to more people donating and more funds being raised.
[9] The platform uses gamification and a rewards point system to engage users to participate in fundraising and donating.
[10] Its primary model is donation-based, and the campaign defaults to "keep what you raise".