Tilt.com, Inc. (formerly Crowdtilt) was a crowdfunding company founded in 2012 that allowed for groups and communities to collect, fundraise, or pool money online.
[11] Tilt CEO and co-founder James Beshara, a 2008 graduate of Wake Forest University, developed the concept for the group-funding platform while working as a microloans collection officer in South Africa.
[12] Beshara utilized the concept of social collateral to create Dvelo.org, which aimed to provide group-funded loans to micro-insurance organizations.
[19][20][21][22] In December 2012, the company released a crowd-funding API that allows startups and third-party developers to integrate Crowdtilt's functionality into applications.
[18][20][21][39] In April 2013, a Tilt campaign successfully raised over $50,000 to replace a boat "Slip Away II" that was damaged during the arrest of Dzhokar Tsarnaev, a suspect in the Boston Marathon bombings.
The boat's owner, David Henneberry, commented that he "doesn't want the money and would rather have it go to a fund for the victims of the Boston Marathon bombing.
[40][41] In early 2014 the Jamaica national bobsleigh team qualified for the 2014 Sochi Olympics but lacked funding to attend the games.
The creators launched a Tilt campaign to collect donations for a charity based in Ice Cube's hometown of Compton, California.
The campaign raised over $25,000 for "A Place Called Home" to help at-risk youth, and Goodyear made the blimp fly at an event for Ice Cube, children and community members.
[45][46] In February 2014, Jared Guynes created a Tilt campaign to throw a 700-person Teenage Mutant Ninja Turtles party and invite Vanilla Ice to perform.