Burkett focused his ministry on mass media (including his radio show, Money Matters and a number of books), Bible studies, seminars, and building a volunteer coaching ministry, while Dayton focused on small group Bible studies combining biblical financial principles with practical application for budgeting and personal finances.

Howard Dayton stepped aside as host and CEO to focus on writing books and speaking, but remains actively involved in Crown, according to their website.

[3] The message is similar to the teachings of financial talk show host Dave Ramsey that getting out of debt and controlling one's expectation of living are important parts of Christian discipleship.

Dave Ramsey credits the co-founder Larry Burkett as one of his mentors who helped him get out of debt and form his thoughts and ideas on finances.

Christian financial planner Gary Moore criticized Crown in 2006 for what he considers an aversion to taking on debt.