[5] Levine came up with the “No Judgments” philosophy to remove the intimidation factor from going to the gym as well as combining this model with entertainment and diverse offerings, keeping members inspired to work out.

The chain opened 40 clubs during the pandemic, including two Long Island sites, and systemwide membership was up 31% compared to pre-pandemic levels in February 2020.

[12] Following the success of Crunch Live, the company introduced a new streaming online workout platform called Crunch+.

[13] Bally Total Fitness acquired Crunch in 2001 for $90 million in cash and stock,[14] holding the brand for four years.

[16] Crunch will assist franchisee owners in finding a site, financing, club design, and construction, public relations and marketing, operations, infrastructure, and training.

[17][18] On August 25, 2021, Pegula Sports & Entertainment announced a multi-year extension with Crunch Fitness as an Official Partner of the Buffalo Bills.

During this partnership, Crunch set a Guinness World Record for the most people simultaneously performing lying lateral leg raises.

[20] The clubs offer an array of group fitness classes, including stationary bike workouts, Pilates, Ride, TRX, Yoga, and Zumba.