In the beginning, the objectives of the newspaper were political, voicing strong opposition to the Republican Party PRP and their local leaders.

In 1936, the newspaper changed ownership and was purchased by Ignacio da Silva Rocha, Carlos Correia, who promoted improvements.

In 1940, Orlando da Silva Freitas, director of Radio Clube de Sorocaba, bought the newspaper and start a through process to modernize the design and graphics.

In 1963, a group of 21 members of the Masonic Lodge Perseverance III acquired the Cruzeiro do Sul editor, beginning a process of modernization, and turning it into a non-profit.

The Cruzeiro do Sul circulates every day, from Monday to Sunday, and is audited by CVI (National Movement Tester).